Oil China 2007 - your promotion partner
Olive oil in China
Because of China’s having joined in WTO and
keeping the high speed of economy development, China more and more
becomes the focus of attention by the whole world and China’s market
is fully open to the world. Over 1.3 billion people and huge consumption
market attract more and more exporters and producers of olive oil.
As the organizer of Oil China 2006, Beijing
Regalland will not only offer the most direct and efficient businesses
site for you and also provide some recent information on China’s olive
oil market in order to help you quickly make a decision about your
entering China’s market or adjust the marketing strategy.
The following is the real and valuable
information on China’s olive oil market by our investigation:
China’s olive industry:
China belongs to the semi-tropical climate, and
China has found some adaptable regions of olive growing and has over 40
years history about planting olive in China, but China’s geographical
environment is unsuitable for mass production and serious lack olive
planting technology, professional and fund, all which restrict the
development of mass olive planting in China.
China’s olive oil Market
Thanks to the change of Chinese people health
consciousness and the improvement of Chinese people standard level of
living, more and more people start to learn about the olive oil and buy
it that is generally healthier than most other cooking oils.
(1)the Future Trend of Chinese Olive Oil Market
to the following graph, since 2001 the average proportion of import
olive oil has been keeping the increases over 70% per year. With
the same rate till 2008 that Beijing will hold Olympic Games, the amount
of import olive oil will reach 20000 tons and till to 2011 it will be
over 100,000 tons. China is the booming Market for olive oil and the
scale will be huge. In a word, it is right time to expand your business
Olive oil brand in China
Nearly 50 olive oil brands have landed at China’s market, which include the following:
The distribution of olive oil in China’s market
90% of import olive oil is sale in some larger and middle cities, i.e.,
Beijing, Shanghai, Guangzhou, Shenzhen, and olive oil is not sale in
over 95% middle and smaller cities, so the huge market of China will be
waiting for you.
The colony of olive oil consumption
consumers of olive oil own college diploma and higher diploma and 60%
consumers of olive oil are middle-aged and senior citizen.
Some questions from olive oil consumers
Advice to the exporters and producers
Route: Partner/Branch - Promotion - Distribution-People - Brand- Plantation-Promotion
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