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VINITALY
PRESENTS ''PASSIONATE BUSINESS'', 42nd EVENT IN 2008
Passion
for wine and effective business: this is blend of the
International Wine and Spirits Exhibition, the largest event
in the world dedicated to sector, where trade takes place in
an elegant and glamorous atmosphere. While all exhibitors at
the last edition have already confirmed their attendance at
the 42nd Vinitaly, the Vinitaly World Tour resumed in India
and celebrated ten years of activity.
Verona January 2008 - The 42nd Vinitaly in 2008 offers a
blend that perfectly matches the needs of business with
glamour in an event that is increasingly appreciated by
clients all over the world: exhibitors, buyers, trade
operators.
3-7 April 2008 - the largest show event in the world
dedicated to wine returns, after having confirmed in 2007
its international leadership, with 38 thousand international
operators out of of total of 145 thousand from 101 countries
at the last edition in April 2007 (+15% compared to 2006),
not the least thanks to the initiatives promoted by the
Vinitaly World Tour involving the most interesting
international markets (USA, China, Japan, India and Russia).
Excellent results and objectives were achieved through the
partnership, in Italy and abroad, between VeronaFiere and
Buonitalia, the Mipaf company set up for the promotion and
valorisation of Italian agro-foods.
The list of exhibitors maintains the figures for the last
edition of Vinitaly, that attracted about 4,300 companies
from 32 countries over an area that - thanks to expansion in
2006 and 2007 - now total 86 thousand square metres net.
Confirmation by all companies present in 2007 bears witness
to impressive exhibitor appreciation for the event, by now
close to 100%.
Support for the strategic approaches of Italian
companies. 2008 will be an important year for wine, with
the introduction of the new Common Market Organisation in
this sector. Vinitaly - which welcomed the first official
visit to Italy by the European Commissioner for Agriculture
Mariann Fischer Boel who presented in 2006 the guidelines
per the CMO - is by now the ideal place for analysis and
development of economic and strategic policies in the sector
for near future.
"Vinitaly has established world leadership in the
field," said Giovanni Mantovani, Director
General of VeronaFiere, "since for more than 40 years
it has supported wine-making companies by providing
increasingly innovative tools and services in sectors such
as training, marketing and business, that ensure detailed
analysis of the market and effective contacts with buyers,
caterers, wine stores, wine bars, chefs, opinion leaders and
journalists. This is not the least because the exhibition
held every year in April in Verona and the Vinitaly World
Tour since its first edition in 1998 in Shanghai, China (at
the time the only country involved) today present an
increasingly impressive calendar on the most promising
markets and other highly competitive areas."
In order to promote the internationalisation of Italian
wine-making companies, Vinitaly by now for many years
proposes a series of "focus reports" on the main
international and emerging markets.
VeronaFiere - an integrated system recognised by the EU.
2008-2010: VeronaFiere will be the actuator of EU finance
totalling 4 million euro for the promotion of quality
European wines in China, India and Russia alongside the
Italian Wine Union. The European Union thereby acknowledges
the quality, innovation and organisation achieved in the
initiatives organised by VeronaFiere as an asset going far
beyond national spheres.
"The role of the exhibition in providing support for
internationalisation is acknowledged by institutions,"
said Luigi Castelletti, President of VeronaFiere,
"but is especially recognised by companies. A survey
conducted in the last few months by Nomisma/VeronaFiere for
Agrifood, the direct exhibition dedicated to Made in Italy
foodstuffs, based on direct interviews with Veronese
wine-making companies involved in exports (the province of
Verona is the Italian leader for wine exports) sees the
exhibition take first place (47% of responses) as
authoritative support for success on international
markets."
Genius Wines. The idea of an integrated system
between the exhibition centre and professional organisations
serving companies is also the basis for Genius Wines, the
consortium between VeronaFiere, Federvini and UIV presented
at Vinitaly in 2007. Objectives include the identification
of new outlet markets and the promotion of Italian produce.
Satisfaction for exports in the first nine months of
2007. Italian wine is proving to be extremely successful
worldwide, with export trends in continual growth. In the
period January-September, data published in December 2007 by
ISTAT (National Statistics Institute), saw exports in 2007
come to almost 2.49 billion euro (+10% compared to the same
period 2006), for a total of more than 13.98 million hl
(+7.5%). Excellent performances were posted by sparkling
wines, that even excluding seasonal festivities at the end
of the year, still achieved an increase of 22% in value and
19% in quantity (more than 231 million euro and almost 746
hl).
Vinitaly 2008, between business and glamour.
Organisation work for Vinitaly 2008 is in full swing to
bring international buyers to Italy and thereby further
expand the offering of international and qualified contacts
for exhibitors. This is one of the selling points of the
Veronese event, which in recent editions has provided 33
effective contacts per company compared to 11-15 for
competitor exhibitions and a percentage of
wholesalers/importers-exporters/agents totalling 63% of
international visitors. The offering will be expanded this
year within the scope of the exhibition system
internationalisation programs by ICE, which will attend
Vinitaly with a delegation of international operators.
The meeting between supply and demand is also promoted by
on-line matching through the site www.vinitaly.comthe
reserved areas in both fields, alongside the initiative
successfully launched in 2007 named Taste Italy, have
enabled the best Italian companies to present, through an
innovative dispenser system, to 5,000 international
operators and the trade press selected by Vinitaly their
“top products” and “new products” of the year.
The blend of glamour and business is also promoted in all
the prestigious tastings that many for years have
characterised the days of the event, from Tasting
Ex…Press, a tour of the world and international wines
through guided tastings with impressive technical and
cultural content, to Taste and Dream;, with major
“verticals” of selected Italian wines focusing on
excellence, through to Trendy Today, Big Tomorrow presenting
the top emerging Italian companies, and Grappa & C.
Tasting, which in turn is associated with the Vinitaly
Grappa Tasting Award.
Lastly, the exhibition combines fascination and social life
with Vinitaly for You, the after-exhibition event dedicated
to all wine enthusiasts held in Palazzo della Gran Guardia,
in the historic heart of Verona.
Tradition, innovation and promotion through Vinitaly
competitions. Initiatives that over the years have
combined tradition and innovation to ensure services for
companies include the International Wine Competition,
scheduled 26-30 March 2008 with the 16th edition organised
in collaboration with Assoenologi. As of 2007, in short, the
competition and its customary selectivity - with only 105
medals awarded out of more than 3,500 participants from 30
different countries - the prestige of the Award will include
new and targeted action to ensure even better commercial
visibility of prize-winning wines.
These include an agreement between VeronaFiere and the
exclusive Japanese distribution chain Isetan, which last
October saw the creation of a sales corner for wines winning
awards in the Competition in Isetan stores in Tokyo. Here,
in just one week, sales of Italian wine improved by more
than 100% compared to the previous year.
Thanks to another agreement with Spazio Italia, moreover,
Cantine Due Palme based in Cellino San Marco (BR), which won
the Italy section of the International Wine Competition, was
provided 15 days of promotion in the area managed by Air
Dolomiti:/Lufthansa in the Departures Area for Italy at
Munich International Airport.
Continual evolution also characterises the International
Packaging Competition. The 13th edition is scheduled 12
March 2008 and will select the best design of bottles. Over
the years, the event has also welcomed spirits and liqueurs
made from fruit other than grapes. The objective of the
Award is to provide recognition for the efforts of companies
investing in improvements of their image. The International
Packaging Competition also offers winners the chance to
promote their references in the new dedicated area at
Vinitaly.
Roll of Honour - International Wine Competition. Over
the years, the Wine Competition has made awards to the best
and most prestigious wines on a world scale, by assigning
every year the special Grand Vinitaly Award to companies
achieving the best total score with wines entered in the
event. The last edition was won for the first time by an
Australian company: Wyndham Summer based in Rowland Flat.
The company joins the following Roll of Honour: Segura
Viudas di Torrelavit (2006, Spain), Italian producers
Cantine Marchesi di Barolo (1993), Banfi di Montalcino
(1994, 1995, 1996, 2000), Tasca D'Almerita (1997), Cantine
Tollo (1999), Azienda Vinicola Miceli (2004) and Cavit
(2005), American Ernest & Giulio Gallo Winery (1998,
2001, 2002) and Vineland Estates Winery (2003, Canada).
Sol and Enolitech complete the offering. 4-7 April
2008: in keeping with tradition, the 14th edition of Sol,
the International Exhibition of Quality Extra Virgin Olive
Oil will be held alongside Vinitaly. The event attracts
trade operators from all over the world increasingly
fascinated by this supreme Mediterranean product.
The needs, on the other hand, of the entire wine and oil
value chain - from producers to bottlers and wine stores but
also final consumers - the same dates also welcome Enolitech,
the International Exhibition of Wine-Growing and Cellar
Techniques & Olive-Growing and Olive Oil Technologies,
now at its 11th edition. The event offers the best in
innovation, not only for produces but also for serving,
tasting and storing the two flagship products of Italian
agro-foods.
Agrifood Club - a preview full of taste. As in 2007,
Vinitaly once again welcomes the preview of Agrifood - the
International Exhibition of Italian Foods. Around fifty food
companies will take part (double the figure last year) for
initial contacts with international wine and oil operators
who will benefit from the chance to expand their knowledge
of Italian gastronomic culture.
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