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EXHIBITOR'S AREA
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Opportunity & Challenge
China’s wine market as well as the current world market is free and changing, and there
are full of great opportunities and challenges for wine producers and exporters.
(1) Opportunities
China’s having Successfully joined WTO, which is having provided more favorable
business environment and is
easier for you to enter
into China’s wine market. The
following will help to develop the large
and potential wine market in China:
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The speedy development of China’s economy is continuing to keep 7%-10% of GDP;
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The improvement of 1.3 billion people’ living level and Chinese people are becoming more and more conscious about the quality of
living and the health of bodies;
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The improvement of 1.3 billion people’ living level and their more attention to health;
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China’s
import tariff on wine was lowered from 65 % to 14 % in 2004, which
provided a golden opportunities for all foreign wine producers.
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Wine
market keep fast growing trend with a growth rate of 15% annually.
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To hold International or regional meetings, activities and games and etc.;
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Sino-oversea cultural communication and business activities;
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More and more foreign people living in China;
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Thousands of foreign tourist to China;
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………
Opportunities like air cover the whole China,
but more challenges also are waiting for you.
(2) Challenges
Although China wine industry has developed in recent yeas, through the investigation
and research we found that the amount of the wine consumers increases slowly. The
main reasons as follow:
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The traditional drinking habits, i.e. drinking distilled spirit or beer, which are influencing Chinese people to learn about wine ;
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The old drinking habits, i.e. drinking distilled spirit or beer, which are influencing Chinese people to learn about wine ;
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Many
people do not know how to pair wine and Chinese food off
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Some people misunderstand that wine like distilled spirit must hurt their bodies;
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Some people are lack in fully understanding the wine culture and relevant knowledge;
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China wine industry is in primary stage and China wine market appears immature, rough-and-tumble;
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The difference between Chinese culture and western culture are partly obstructing the spread of wine culture in China;
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Wine producers and exporters can not really learn more about the current situation of Chinese consumers, for example, most consumers could not remember the wine brands and logos and so on.
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