China
’s
wine market is gaining more and more attention with 15% growth rate
annually in recent years. However,
the wine still account very small proportion in Chinese alcoholic
drinks market. On
average Chinese consume only 1.2 liters per year (per person).
In
China
, most of Chinese people considered wine as a luxury product. Only
drink it for special occasions. Mostly, people drink distilled spirit
and beer on the table. However, people also obtain the information
from friends, TV, Internet or other medias that wine is very good for
health, especially for the young and middles-class people in the big
cities, they are willing to drink wine, not only for seeking health,
but also to show their luxury taste. However, why the per capita wine
consumption is still very low? There are many reasons that restrain
their consuming wine, such as price, quality, habit and so on. Among
those issues, price and quality are easier for wine companies to
adjust. 
It
is very difficult for them to influence customers’ habit. Many wine
companies realized this issue. Some of them held wine tasting party or
banquet in luxury hotels, in order to introduce wine tasting knowledge
and their wine. It is a very useful promotion activity. The only
disadvantage is the scope of their influence is limited. The amount of
involved people is small and the scope of people is also limited. Many
middle-class and young people have few chances to attend those
activities.
Therefore,
to meet the demand from both wine companies and customers, we decide
to organize Wine Culture China 2007. It offers the best opportunity
for wine companies to introduce their wine and wine culture, explain
their features to the large amount of visitors. For visitors, it offer
the best chance to directly touch many varieties of wines, taste it,
feel it and learn more about wine knowledge and culture. Wine and food
paring seminar will be held in this exhibition. After this seminar,
people could drink wine to pair with their food. It is the best way to
help customer forming the habit of drinking wine. For wine companies,
there are also many activities for them to learn more about
China
’s wine market. Such as Beijing Wine Market Touch Tour, China Wine
Market Touch Tour, Besides
Beijing,
Shanghai
,
Guangzhou
and Shenzhen are the other major wine consumption cities in
China
. The wine pricing structure, promotion activities and consumers’
ideas will give the brief graph of
China
’s wine market. After understanding those four major cities’ wine
market, wine company will be the prepared entrant for this market.
High-end
customers also are the very important targeting customers for wine
companies. Therefore, we will organize exhibitors to visit
some wine cellars in central
Beijing
, understand the brand’s favorite for wine store and face to face
talk with wine lovers in
Beijing
. Understand high-end customer’s real needs and ideas.
In
Beijing surrounding regions, such as Shacheng, Changli and Yantai,
which are the major vines planting areas in North China, we will
organize exhibitors to visit those regions and have chance to talk
with China’s wine industry professionals and understand China’s
wine industry.
In
a word, we will offer the full services to dedicate to wine market
development in
China
, just because we love wine and real think wine is nectar from gods,
it should benefit more and more people!
