Activity Plan about

China’ wine market touch tour

April, 2007, Beijing


Project 1: Beijing Wine Market Touch

Date: April 15, 2007 (18:00-21:00)


The tour will start at a supermarket and also will visit some food and wine stores. The participants will be brought to see and experience the wine drinking lifestyle in Beijing. They will not only be able to understand the pricing structure and brand’s occupation in Beijing, it  will also help them to understand how wines are displayed for sale in Beijing.

Through the limited travel routes, the participants will gain the useful market information about Beijing’s wine market, which will be very helpful to improve their performance during the later exhibition. It is also a great opportunity for the exhibitors to network with the buyers before the start of the exhibition.


Project2: Wine Cellar Tour

Date: April 16-18, 2007 (18:00-20:00) 


In central Beijing, visit some wine cellars, understand the brand’s favorite for wine store and face to face talk with wine lovers in Beijing. Understand high-end customer’s real needs and ideas.


Project 3: Wine Estate Tour

Date: April 19-20,2007


Visit Beijing surrounding regions, Shacheng, Changli and Yantai, where are the major vines planting areas in North China. Have chance to talk with China’s wine industry professionals and understand China’s wine industry.


Project4: China Wine Market Touch

Date: April 19-22, 2007


Besides Beijing, Shanghai, Guangzhou and Shenzhen are the other major wine consumption cities in China. Visit supermarket, wine and food store, restaurants and bar in those cities to understand the different cities’ wine market, such as the pricing, brand’s occupation and promotion activities. After understanding those four major cities’ wine market, you will gain general idea of China’s wine market, and you will be the prepared entrant for this market.


For more information, please contact:

Beijing Regalland Convention & Exhibition Co., Ltd.

Add: Room No.438 Jin Ou Building, An Zhen Li,

Chao Yang District, Beijing 100029 China

Tel:0086 10 64416542  64414996 

Fax:0086 10 64412631




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