Oil China 2007 - Positive Plan

1. Topic: 2007 Olive Oil Year in China- fully expand the consumption of olive oil

2.  Focus: Focus on displaying products of olive oil and the culture, nutrition and function of olive oil

3. Target group: Traders, Importers, dealers, reporters, potential consumers

4. Layout: Country Pavilion, Culture Zone and Olive Oil Tasting Zone

5. Vital Activities:

• Country Day (according to some Country’s request)

• Olive Oil & Health & Nutrition Seminar

• 3rd China International Olive Oil Forum

• 2nd China International Olive Oil Competition

• Olive Oil & Reporters Meeting

• Investment Fair of China Olive Industry

• China's Importers Training Project about Olive Oil Tasting  

   6.     Promotion Plan

• To mail and distribute over 10000 visitors tickets

• To hold some nonscheduled press conference about some information about exhibition and industry;

• To found olive oil information website in order to fully introduce more information, culture, knowledge of olive oil

• Through some public and professional media to promote Oil China and the knowledge of olive oil, for example, Xin Hua News Agency, China Oil & Fat, China Cereal & Oil Market Newspaper, Cereal & Oil Technology, www.google.com, China food business Website, China Oil & Fat Information Website, China Business Newspaper, China Consumption Daily, China Consumer Day, China Quality Daily, Beijing Evening Paper, Xin Min Evening Paper, Guangzhou Daily, Shenzhen Dialy and so on.

• Chinese Cereals and Oils Association, China Vegetable Oil Association, China Olive Oil Club, Trading Promotion Center of the Ministry of Agriculture and other related associations and organization will invite their members to visit Oil China 2007

• To hold 2007 National Olive Oil Knowledge Contest will be helpful to invite more trading visitors.

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